Privacy Policy

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This Privacy Policy describes how Movementplant, operating at movementplant.world, collects, uses, stores, and protects personal data when you purchase or inquire about our personalized work-walk balance plans, including the Foundation Stride Plan, Professional Rhythm Plan, and Executive Balance Framework.

1. Data Controller

The data controller responsible for your personal information is Movementplant, located at Heikkiläntie 10, 00210 Helsinki, Finland. For privacy-related inquiries, you may contact us at feedback@movementplant.world or by phone at +358504902815.

2. Scope of This Policy

This policy applies to all personal data processed in connection with our work-walk balance planning services offered through movementplant.world. This includes data collected when you browse our website, submit a contact form, purchase a balance plan, participate in coaching sessions, or communicate with our team regarding your walking schedule, route preferences, or plan adjustments.

This policy does not apply to third-party websites linked from our platform. We encourage you to review the privacy practices of any external services you access independently.

3. Personal Data We Collect

We collect personal data that you voluntarily provide and data generated through your use of our services. The categories of data we may process include:

• Identity and contact information: full name, email address, phone number, and postal address when provided.
• Professional and schedule information: work hours, meeting patterns, commute details, remote or office work status, and calendar preferences relevant to creating your work-walk balance plan.
• Health and lifestyle preferences: walking experience level, preferred route types, physical activity comfort levels, and seasonal movement preferences shared during plan customization.
• Transaction data: plan purchased, payment confirmation details, billing information, and order history related to Foundation Stride, Professional Rhythm, and Executive Balance products.
• Communication records: messages sent through our contact form, email correspondence, coaching session notes, and feedback regarding your balance plan experience.
• Technical data: IP address, browser type, device information, pages visited, referral source, and cookie identifiers as described in our Cookies Policy.

4. How We Use Your Data

We process your personal data for the following purposes, each supported by an appropriate legal basis under the EU General Data Protection Regulation and Finnish data protection legislation:

• Delivering purchased work-walk balance plans, including schedule assessments, route recommendations, rhythm guides, and coaching sessions included in your selected product.
• Responding to inquiries submitted through our contact form or direct communication channels.
• Processing payments and managing order fulfillment for balance plan products.
• Providing customer support during the support period associated with your purchased plan.
• Refining and adjusting your walking schedule based on feedback during plan refinement periods.
• Sending service-related communications, including plan delivery confirmations, schedule updates, and support responses.
• Improving our balance planning methodology, website functionality, and product offerings through aggregated, anonymized usage analysis.
• Complying with legal obligations, including tax recordkeeping and responding to lawful requests from authorities.
• Protecting our rights and preventing fraud or misuse of our services.

5. Legal Bases for Processing

We rely on the following legal grounds for processing your personal data:

• Contract performance: processing necessary to deliver the work-walk balance plan you purchased and fulfill our service obligations.
• Consent: when you submit our contact form with the data processing consent checkbox, subscribe to optional communications, or accept non-essential cookies.
• Legitimate interests: improving our services, ensuring website security, and conducting limited analytics, balanced against your privacy rights.
• Legal obligation: retaining transaction records and responding to regulatory requirements under Finnish and EU law.

6. Data Sharing and Recipients

We do not sell your personal data. We may share data with trusted third parties only when necessary to operate our services:

• Payment processors who handle secure transaction processing for balance plan purchases.
• Email and communication service providers who facilitate delivery of plan materials and support correspondence.
• Cloud hosting providers who store website and customer data on secure servers within the European Economic Area or jurisdictions with adequate data protection standards.
• Professional advisors such as accountants or legal counsel when required for compliance purposes.
• Public authorities when required by applicable law or valid legal process.

All third-party processors are bound by data processing agreements requiring them to handle your information securely and only for specified purposes.

7. International Data Transfers

Your data is primarily processed within the European Union. If any processing occurs outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or adequacy decisions, to protect your information in accordance with GDPR requirements.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy:

• Contact form submissions: retained for up to 24 months unless a business relationship develops.
• Balance plan customer records: retained for the duration of your plan support period plus 36 months for service continuity and dispute resolution.
• Transaction and billing records: retained for 7 years as required by Finnish accounting and tax regulations.
• Coaching session notes: retained for 24 months following the final session.
• Technical and cookie data: retained according to periods specified in our Cookies Policy.

After retention periods expire, data is securely deleted or anonymized.

9. Your Rights

Under GDPR and Finnish data protection law, you have the following rights regarding your personal data:

• Right of access: request a copy of the personal data we hold about you.
• Right to rectification: request correction of inaccurate or incomplete data.
• Right to erasure: request deletion of your data when no longer necessary or when you withdraw consent, subject to legal retention requirements.
• Right to restriction: request limited processing under certain circumstances.
• Right to data portability: receive your data in a structured, machine-readable format where processing is based on consent or contract.
• Right to object: object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise these rights, contact us at feedback@movementplant.world. We will respond within 30 days. You also have the right to lodge a complaint with the Office of the Data Protection Ombudsman in Finland (tietosuoja.fi).

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission via HTTPS, access controls limiting employee data access to authorized personnel, secure storage practices, and regular review of our security procedures. While we strive to protect your information, no method of electronic transmission or storage is completely secure.

11. Children's Privacy

Our work-walk balance plans are designed for adult professionals. We do not knowingly collect personal data from individuals under 16 years of age. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.

12. Automated Decision Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects. Balance plan recommendations are created through human review of your submitted schedule and preference information.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, products, or legal requirements. The updated version will be posted on movementplant.world with a revised date. We encourage you to review this page periodically. Material changes affecting how we process your data will be communicated through appropriate channels when required by law.

14. Contact Information

For questions about this Privacy Policy or our data practices related to work-walk balance plans, contact Movementplant at Heikkiläntie 10, 00210 Helsinki, Finland. Email: feedback@movementplant.world. Phone: +358504902815.